Sunday, September 7, 2014

Crazy About Food Deserts

Food deserts are super trendy right now. For those who aren’t yet hip to the trend, urban food deserts are qualified by the USDA as low-income communities where at least 33% of the population live more than one mile from a large grocery store (2014). Food deserts describe communities where theoretically there is little access to fresh fruits and vegetables; where the only foods that can easily be purchased are those from fast food restaurants and convenience stores. It is assumed that if residents of these areas have access to fresh fruits and vegetables, their health will improve.
Bodegas are a main source of groceries in food deserts
Well, a new study by Steven Cummins and his colleagues (2014) offers some evidence that supermarkets may not be the panacea that academics and local food activists (including me!) might have hoped. The study compared two Philadelphia communities, comparable in size (3 mi2) and demographics, in which one community - the intervention community - got a shiny new 41,000 ft2 supermarket. Data was collected from both communities for BMI, fruit and vegetable intake, and perceived access to fruits and vegetables. 
The mother ship of all grocery stores, Whole Foods headquarters in Austin, TX
Four years after the initial data collection, and one year after the introduction of the supermarket into the intervention community, only 27% of residents had adopted the new store as their primary grocery, and only 51% had used it for any food shopping at all. Surveys showed no significant change in BMI or fruit and vegetable intake. There was, however, a measurable difference in the way access to fresh food was perceived by residents of the intervention community: respondents reported greater choice and quality of food in general, greater choice and quality of fruits and vegetables, and a perception of lower cost for these foods. 

Cummins and his colleagues acknowledge limitations in their study; namely that the follow-up surveys were taken only a year after the introduction of the supermarket, and that BMI and other  food-related habits might be slower to change than the study allowed. But the low adoption rate points to other, more endemic challenges in getting people to change their relationships to food in the interest of positive health outcomes. Little attention was given to the economics of converting to grocery store shopping. I have lived in a food desert, in a low-income area of Indianapolis where my nearest grocery store required a trip on the freeway. But I was a young professional with access to a car and a budget that allowed for a plant-based diet. Also, my food habits were already set long before I moved to the area. If I had been raised on Cheetos and Ramen Noodles, the introduction of a grocery store into my immediate area would not have inspired a change in diet, just as when I moved to my current residence, down the street from a really good donut shop, I did not suddenly start eating donuts.


This study shows that “poor access to food retail environments may not always be associated with poor diet and obesity in children or adults.” Habits are identified as such because of their seeming obduracy in the face of change. If the course of obesity trends in the US and other countries is to be diverted or even reversed through changes in eating, the introduction of supermarkets appears to be a false panacea based on Cummins’ findings. We can find hope, however, in the change in perception amongst residents of the intervention community. Even though habits did not change, the change in perception could be the first step to a more systematic change in food habits. More research must be done to establish connections between food habits and obesity, obesity and geography, and geography and behavior change.  

Cummins, S., Flint, E., & Matthews, S. A. (2014). New neighborhood grocery store increased awareness of food access but did not alter dietary habits or obesity. Health Affairs3(2), 283-291. Retrieved March 14, 2014, from http://content.healthaffairs.org/content/33/2/283.full.html

Food Deserts. (n.d.). United States Department of Agriculture Marketing Service. Retrieved September 8, 2014, from https://apps.ams.usda.gov/fooddeserts/foodDeserts.aspx

6 comments:

  1. I find this really interesting. In terms of effect size, would you think that 27% changing to the new grocery store is a pretty significant number? Generally, campaign effects or outcomes are not large. Were the others surprised that it was 27%? Humans are creatures of habit.

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  2. The study didn't measure campaigns; it just measured health outcomes before and after the introduction of the supermarket. I don't think 27% is a very significant number purely based on the enormous amount of literature out there about food deserts and how they've been posited in media as a panacea for healthy eating in low-income communities.

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  3. I guess I should read the article. This doesn't surprise me and 27% seems like a good number. Maybe I am misreading? Outcomes measured after 1 year? Was it marketed? Is that another article?

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  4. I think we agree-- dropping a supermarket into a community doesn't necessitate changes in eating habits, etc.

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  5. No, this article does not measure marketing. Just good old "People live in an area without access to healthy food. If we drop a supermarket in said area, people will be so happy to have vegetables and will consequently visit the supermarket. I mean, come on people, IT'S A SUPERMARKET AND YOU SHOP AT A BODEGA!" *sarcasm.*

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  6. Your blog raises some interesting concerns and questions. I definitely agree with your assessment. Building a supermarket in a community does not change the eating behaviors and preferences of its residents. I truly wish it were this simple. There are a variety of factors that influence eating behaviors and consumption patterns. Two that quickly come to mind are (1) lifestyle and (2) access.

    Lifestyle includes several variables that influence our day-to-day behaviors and decisions. For example, a single father with an extremely busy schedule may take advantage of the convenience of a fast food restaurant. In this case, a “shiny” new supermarket that offers fresh produce that may require some planning and preparation may not address the main obstacle that keeps him from incorporating more healthful foods into his diet.

    Second, the issue of access also comes to mind. I think the grocery store may resolve only some of the issues related to access. For example, I think access includes food costs. Are the foods in the grocery store affordable? How do they compare to alternative options?

    In order for public health and communication professionals and scholars to develop effective health interventions, it is crucial to understand and address the barriers and challenges that the specific target population encounters. In other words, we must ask…what is really preventing this individual from engaging in the desired behavior.

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